top of page

Our Offerings

Find out how we at Insight Circle perform our magic.

Market Fit

Market Awareness and Demand

What is the current market awareness and acceptance?
What is the market demand and spend forecast?
What is the typical budget allocated?
How is decisioning done and is this changing?

Demand Forecast, Trends & Budgets

What factors influence the purchasing decision?
How does the adoption rate differ by industry or size of company?
How do businesses prioritize their spend?
What is the preferred engagement model?

Competition Depth in Market & Approach

Who are the key competitors – Strengths and Weaknesses
What are the pricing models used?
What are the market gaps that customers still struggle with?
What role/s do partners (VAR, SI, Telco, MSSP) play?

Solution Acceptance & Positioning

What are the must have vs nice to have features?
Are there existing demands that are unaddressed by current solutions?
What is the ROI metric (qual and quant) used by customers
Blue Ocean vs Red Ocean strategy

Positioning and Differentiation

Market Perceptions & Preferences

Buyer needs and pain points

Mapping Partners to Buyers

Level of familiarity with solution area
Top of mind vendor brand awareness and rating
Key qualities of preferred partner
Importance of key areas (AI, certified people, process compliance)

What are the pain points unaddressed from an engagement perspective
What are the solution gaps which exist and need to be fixed
How are customers preparing for the future?
How is the partner ecosystem evolving

Importance of partner and solution selection attributes (technical, financial, support, certification, experience, people)
Drivers and inhibitors for switching from one solution or partner to another (pricing, support, future-readiness, people)
Level of price sensitivity (premium vs standard)

Partner Assesment

Partner Business Profile Analysis

Nature of Business ( VAR, SI, ISV, Telco, MSSP)
Scale, Size and Direction of business
Capabilities, market reach and customer engagement
Key Differentiators and recognitions

Solution Portfolio and Go-To-Market Model

Breadth and Depth of solution portfolio carried to market
Revenue and investment approach to the solution area
Preferred go to market route and delivery/support capabilities
Key customer segments, industries and niche capabilities

Delivery and Support Offerings

Delivery and support model overview
Dependence on solution partners vs self-capability and investment
Skills and Certifications (people, process)
Customer focus and value delivered

Solution Acceptance & Positioning

What are the must have vs nice to have features?
Are there existing demands that are unaddressed by current solutions?
What is the ROI metric (qual and quant) used by customers
Blue Ocean vs Red Ocean strategy

Integrated Sales & Marketing

Marketing Collateral

Infographic and visual reports to engage with customers and partners positioning product/service/solution capabilities
Case Studies and Scheduled Co-Authored Newsletters for target audience to enable sales funnel
White papers and assessment reports helping customers and partners align to their market/ecosystem

Sales Battlecard

Sales enablement for first-in vs next-in approach and solutions
Customer
- Address concerns, convince on solution, position right capabilities
Competition
- Address competitor claim with own solution
USP
- Position USP and offerings to address customer need and compete effectively

Product Assessment

External unbiased view on offering/product against competition to gain insights on customer perception
Identify key strengths and weaknesses against product/service features
Prepare with key propositions and solutions
Leverage insights into product planning and go-to-market approach

Workshops & Training

Close-door discussion on key business priorities for sales and marketing enablement to address customers and partners.
Pre-planning and assessment to achieve desired goals
Outcome
- Better preparedness and understanding how to achieve goals at hand.

bottom of page